Question 1

How long does it take to get up and running?

Accepted Answer

Once we have your payment, inventory, and policy data in hand, onboarding typically takes two weeks. From signed contract to your first meaningful insights, most programs are fully operational within four weeks. The main variable is how quickly your procurement process moves.

Question 2

Do we need IT resources or technical staff to implement Turnstone?

Accepted Answer

No. Turnstone handles the data aggregation, normalization, and modeling on our end. What we need from you is access to your existing data files and vendor connections. As long as your data is reasonably structured, your team does not need to be technical to get started or to use the platform day to day.

Question 3

We already get reports from our pay station and mobile payment vendors. Why do we need this?

Accepted Answer

Vendor reports show you paid occupancy, the share of your inventory that paying parkers are using. They do not account for duration of stay, nonpayment, overpayment, or underpayment. And they have no connection to your parking inventory, which means you cannot see which specific curb zones or areas are above, at, or below their targets. Turnstone gives you the complete picture and tells you where to act.

Question 4

How does Turnstone handle our data and security?

Accepted Answer

Turnstone's infrastructure is currently hosted on AWS in a US region. The platform is architected to support deployment in an AWS Canadian region, and Turnstone is prepared to provision Canadian hosting for customers who require it. We encrypt data at rest using AES-256 and in transit using TLS 1.3, enforce role-based access control with multi-factor authentication for elevated privileges, and run daily encrypted backups.

Question 5

How do we justify the cost internally?

Accepted Answer

Most programs frame it one of two ways: revenue recovery or resource efficiency. Santa Rosa added $1.1M to its Parking Fund after identifying zones running above target occupancy. Others have reduced the manual effort required to run rate reviews from months to weeks, freeing up staff without adding headcount.

Question 6

We have analysts who could pull this data themselves. Why not do that?

Accepted Answer

Wrangling data from multiple vendors, normalizing it into a single structure, associating it with your parking inventory, and making that process repeatable is not an analyst problem. It is a data platform problem. Building that infrastructure internally requires significant engineering resources and deep domain knowledge of how parking programs actually behave.

Question 7

How does procurement typically work for a tool like this?

Accepted Answer

Many of our clients are able to sole source Turnstone, which simplifies and often accelerates the procurement process significantly. For programs that require a competitive process, we are happy to support you through it.

Question 8

What does pricing look like?

Accepted Answer

Turnstone is priced per space and scales with the complexity of your program. Foundational tier deployments typically start in the $15K to $50K annual range for mid-sized programs, with larger and more complex programs scaling from there. Most clients begin at the foundational tier and expand as their program matures. We're happy to walk through what the right starting point looks like for your specific program on a demo call.

Occupancy is Out. There's a Better Story in the Data.

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