The parking platform that tells you what to do next.

Get clear direction on enforcement, rates, and vehicles served across your paid parking. Turnstone turns the data you already have into decisions your team can defend. No new hardware required.

Turnstone
DASHBOARD
ANALYSIS
REPORTING
INVENTORY
Curb Area
Citywide
Period
Year to Date
Compare with Previous
2 Years
Update
Parking Occupancy
18.2%
2.4
Above Target Occupancy
Compared to same period last year
23.5%
1.8
Below Target Occupancy
Compared to same period last year
1007550250JanFebMarAprMayJunJulAugSepOctNovDec
Actual Occupancy
Paid Occupancy
2025
2024
Parking Duration
8:00 AM – 8:59 PM $2.00/hr 2.0 hr limit
1.88hrs
0.12
Year to Date
Compared to same period last year
1.95hrs
0.15
Last 30 Days
Compared to same period last year
2.11.951.81.651.5JanFebMarAprMayJunJulAugSepOctNovDec
2025
2024
Turnstone
DASHBOARD
ANALYSIS
REPORTING
INVENTORY
Reports
Search reports...
Generate Report
Title
Type
Created
User
Actions
Q4 Downtown Rate Review
Rate Review Analysis
Today 2:45 PM
Sarah Johnson
November Revenue Summ…
Revenue Analysis
Yesterday 11:23 AM
Michael Chen
Midtown Impact Study
Parking Impact Analysis
Dec 7, 2025 4:18 PM
Sarah Johnson
October Behavior Change…
Parking Behavior Change Analysis
Dec 5, 2025 9:30 AM
Alex Rivera
End of Year Revenue Anal…
Revenue Analysis
Dec 3, 2025 1:15 PM
Michael Chen
Peak Hours Rate Report
Rate Review Analysis
Dec 2, 2025 3:42 PM
Sarah Johnson
Permit Utilization Analysis
Revenue Analysis
Dec 1, 2025 10:15 AM
Jordan Lee
Summer vs Winter Rate C…
Rate Review Analysis
Nov 28, 2025 2:30 PM
Alex Rivera
New Zone Capacity Planni…
Parking Impact Analysis
Nov 26, 2025 4:55 PM
Michael Chen
Q3 Behavior Change Review
Parking Behavior Change Analysis
Nov 24, 2025 11:00 AM
Jordan Lee
Weekend Revenue Trends
Revenue Analysis
Nov 22, 2025 1:45 PM
Sarah Johnson
Holiday Season Rate Fore…
Rate Review Analysis
Nov 20, 2025 9:20 AM
Alex Rivera
Turnstone
DASHBOARD
ANALYSIS
REPORTING
INVENTORY
Curb Area
Citywide
Period 1
April 16 – April 22, 2026 (M–F)
×
Period 2
April 23 – April 29, 2026 (M–F)
×
Period 3
May 1 – May 9, 2026 (M–F)
×
Update
+
Apr 16 – Apr 22, 2026 (M–F)
Morning (9 AM – 11 AM)
No Data
Closed
Low (0–69%)
On Target (70–84%)
High (85–100%)
Citywide
Average Occupancy
Transactions
5,499
Paid Occupancy
3,169
55%
Modeled Occupancy
6,941
71%
0%
50%
Target
100%
Average Occupancy
Total Capacity104821
Temporary No Parking- 0
Available Capacity10481
Regulations
34 Curb Areas
$0.50 – $5.00 / hour

Trusted by parking programs across North America

City of SeattleCity of DenverCity of BerkeleyCity of Santa Rosa
The Problem

Partial data or gut feel.

For most programs, there isn't a third option.

Hardware is too expensive to justify.

Sensors and cameras carry upfront costs most programs cannot absorb. So most go without, and lose visibility into what is actually happening at the curb.

You've seen enough dashboards that lead nowhere.

The market is full of data products that surface pretty charts and leave the rest to you. If nothing changes after the report, the tool is not earning its keep.

Acting on data means changing policy. That takes time you don't have.

New data is only useful if it leads to action. But redeploying enforcement or adjusting rates feels like a project, and your team is already stretched thin.

How It Works

From existing data to your next decision, in three steps.

No new hardware. No rip-and-replace. Turnstone works with what you already have to give you an accurate picture of what is happening across every on- and off-street asset in your program.

Connect

Pull in data from your existing pay stations, mobile payment apps, and policy configurations. Turnstone can ingest any structured data source, including violations, LPR, permits, and PARCS equipment. The more you connect, the more accurate your model becomes.

Model

Turnstone builds a digital twin of your parking program, combining your transaction data with behavioral modeling to produce accurate occupancy across every Curb Zone, including the gaps your payment data alone cannot see.

Act

Get clear direction on where to focus enforcement, where to adjust rates, and how your program is performing over time. Pipe Turnstone data into your existing GIS, asset management, rate change process, and council reporting workflows, automated and always current.

Use Cases

Unified data. Guided enforcement.
Defensible rates.

One unified view of your entire program.

Your payment, permit, policy, and inventory data exists across multiple systems with no easy way to bring them together. Turnstone consolidates everything into a single, CDS and APDS-compliant data set so your team is always working from the same picture.

Direct enforcement to where it matters most.

Deploying officers across an entire city based on gut feel leaves revenue on the table and compliance gaps unaddressed. Turnstone identifies the specific curb zones with the highest noncompliance so your enforcement team knows exactly where to focus.

Adjust rates with confidence, not guesswork.

Rate decisions made without reliable occupancy data are hard to defend and easy to get wrong. Turnstone surfaces demand trends across every curb zone so you know which areas are ready for a rate change and when to make it.

One unified view of your entire program.

Your payment, permit, policy, and inventory data exists across multiple systems with no easy way to bring them together. Turnstone consolidates everything into a single, CDS and APDS-compliant data set so your team is always working from the same picture.

Direct enforcement to where it matters most.

Deploying officers across an entire city based on gut feel leaves revenue on the table and compliance gaps unaddressed. Turnstone identifies the specific curb zones with the highest noncompliance so your enforcement team knows exactly where to focus.

Adjust rates with confidence, not guesswork.

Rate decisions made without reliable occupancy data are hard to defend and easy to get wrong. Turnstone surfaces demand trends across every curb zone so you know which areas are ready for a rate change and when to make it.

Customer Story

How Santa Rosa added $1.1M to its Parking Fund

Santa Rosa's Premium Curb Areas were running at 95% occupancy or higher during peak hours. Congestion was up, garage utilization was down, and the City had no reliable way to connect that demand pressure to a pricing decision. Turnstone consolidated payment, permit, and inventory data into a single view, modeled real occupancy across every curb area, and gave staff the clarity to bring targeted rate adjustments to City Council. The changes were approved in Fall 2025.

$1.1MAdded to the Parking Fund
$48Reduction in annual cost per managed space
“Turnstone centralizes our parking data, empowering seamless, efficient operations that the team can rely on.”
Tania Cordova, Administrative Analyst, City of Santa Rosa
Tania CordovaAdministrative Analyst, City of Santa Rosa, CA
Common Questions

Everything you need to know before booking a demo.

Once we have your payment, inventory, and policy data in hand, onboarding typically takes two weeks. From signed contract to your first meaningful insights, most programs are fully operational within four weeks. The main variable is how quickly your procurement process moves.
No. Turnstone handles the data aggregation, normalization, and modeling on our end. What we need from you is access to your existing data files and vendor connections. As long as your data is reasonably structured, your team does not need to be technical to get started or to use the platform day to day.
Vendor reports show you paid occupancy, the share of your inventory that paying parkers are using. They do not account for duration of stay, nonpayment, overpayment, or underpayment. And they have no connection to your parking inventory, which means you cannot see which specific curb zones or areas are above, at, or below their targets. Turnstone gives you the complete picture and tells you where to act.
Turnstone's infrastructure is currently hosted on AWS in a US region. The platform is architected to support deployment in an AWS Canadian region, and Turnstone is prepared to provision Canadian hosting for customers who require it. We encrypt data at rest using AES-256 and in transit using TLS 1.3, enforce role-based access control with multi-factor authentication for elevated privileges, and run daily encrypted backups.
Most programs frame it one of two ways: revenue recovery or resource efficiency. Santa Rosa added $1.1M to its Parking Fund after identifying zones running above target occupancy. Others have reduced the manual effort required to run rate reviews from months to weeks, freeing up staff without adding headcount.
Wrangling data from multiple vendors, normalizing it into a single structure, associating it with your parking inventory, and making that process repeatable is not an analyst problem. It is a data platform problem. Building that infrastructure internally requires significant engineering resources and deep domain knowledge of how parking programs actually behave.
Many of our clients are able to sole source Turnstone, which simplifies and often accelerates the procurement process significantly. For programs that require a competitive process, we are happy to support you through it.
Turnstone is priced per space and scales with the complexity of your program. Foundational tier deployments typically start in the $15K to $50K annual range for mid-sized programs, with larger and more complex programs scaling from there. Most clients begin at the foundational tier and expand as their program matures. We're happy to walk through what the right starting point looks like for your specific program on a demo call.
Get Started

See what Turnstone surfaces for a program like yours, within weeks.

Book a 30-minute demo. We will walk you through how programs like yours have used Turnstone to guide enforcement, defend rate decisions, and add measurable revenue to their parking fund.

Contact Us